SEO Analyst

Resume posted by gfilios in Marketing.

Desired position type: Any
Location: Athina, Athens Decentralized Administration of Attica, Greece

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Summary

Experienced Search Engine Optimization Analyst with a demonstrated history of working in online project from various industries. Skilled in Digital Strategy, Search Engine Optimization (SEO), E-commerce, Google analytics and Google Tag Manager. Strong business and marketing professional with Bachelors’ degrees focused in Business Administration from the American College of Greece and Economics from University of Patras.

Education

DEREE – The American College of Greece – Athens, Greece
09/2011 – 07/2016
Bachelor of Science (BSc) in Business Administration
Specialisation in Marketing Management;
GPA 3.4/4.00
Main courses: Marketing Research, Consumer Behaviour, Business Strategy, Sales Management, Marketing Management, International Marketing, Professional Communication

Main projects: 3-Year Marketing Plan for Bravo, Marketing Research: Olivia by Papoutsanis, X-Culture Project Mobius Slip, Lagunitas Brewing Company

Experience

Liquid Media S.A– Greece, Athens
11/2018 – Present SEO Analyst, Digital Publisher
 Develop SEO strategy to optimize the organic traffic of Group’s websites;
o Gazzetta.gr, Insider.gr, Reader.gr;
o Crafted and coordinated Google’s Top Stories feature for Gazzetta.gr; which led to “back to back” highest organic traffic records;
 Perform Research & Analysis using SEO tools, i.e. Ahrefs, Google Analytics, Google Search Console, Screaming Frog, etc.;
 Analyze data to deliver actionable insights;
o Content ideas, UX optimization, SEO elements optimization;
 Present content ideas and ranking factors;
 Implement GA events & goals with Google Tag Manager.
 Develop dynamic reports with Google Data studio;
 Develop on-site SEO Guidelines for the Content Department;
 Collaborate with the Developers’ Department to solve SEO technical issues;

Digital4u – Greece, Athens
10/2017 –07/2018 SEO Analyst, Digital Marketing Agency
 Performed SEO practices and monitored over 50 websites of different industries;
o Mostly e-Commerce SEO and Services SEO;
 Develop SEO strategy to optimize website’s organic search ranking;
 Interpret data to successfully position the brand digitally;
 Perform Market Analysis using data provider systems, i.e. Google’s Keyword Planner, Ahrefs, Google Analytics, Google Search Console, etc.;
 Develop weekly reports of SERP and Google Analytics traffic;
 Monitoring users’ behavior in the web;
 Work with Content Department to develop high quality pages;
 Communicate with Marketing Department to structure and enhance digital campaigns;
 Collaborate with third-party domains to create a network to promote clients’ website;
 Trained a new colleague.

Flirtinfashion.gr – Greece, Athens
08/2017 – 09/2018 Project Manager, Women’s Clothing E-Shop
 Developed and structured the project plan;
 Formed and registered company’s trademark;
 Team Leader:
o Shaped a team with digital expert individuals;
o Schedule weekly meetings to coordinate team’s efficiency and future tasks;
o Supported communication to reach solutions and develop new ideas
 Building and Implementing Strategic plans on:
o Analysis of the market;
o Budgeted the marketing efforts;
o Identifying problems and solutions;
o Setting and implementing goals.
 Marketing the Brand via SEM channels:
o SEO
o Facebook Marketing
o AdWords
o Referrals