MBA | Brand Strategist

Resume posted by nickxenakis in Marketing.

Desired position type: Any
Location: Rolling Hills California, United States

Contact nickxenakis

Summary

Versatile brand strategist, passionate about substantially increasing client brand equity.

Education

Pepperdine University, Graziadio School of Business and Management
Master of Business Administration, Marketing
Los Angeles, CA (2009 – 2011)
 Recipient of merit-based Pepperdine University Scholarship
 Beta Gamma Sigma International Honor Society

Copenhagen Business School
Exchange Semester
Copenhagen, Denmark (2010)

National Technical University of Athens
Combined B.S/M.S degree in Transportation & Surveying Engineering
Athens, Greece (2002 – 2008)
 Thesis publication: Analysis and revision of operating speeds on rural roads across mainland Greece

Experience

Artia Ventures LLC
Operates the berrycool™ ice cream parlors in India. First company to introduce Frozen Yogurt™ in India
Los Angeles, CA (04/2011 – Present)
Brand Strategy and Execution
 Conducted brand audit and evaluated secondary research to establish market requirements
 Defined brand platform and positioning to leverage company core competencies
 Evangelized brand platform across organization
 Developed the creative brief
 Created and produced print and video advertising materials
 Created and implemented advertising concept in social media
 Implemented SEO strategy on YouTube; achieved global first page results, for all relevant keywords

National Bank of Greece S.A.
NBG (NYSE:NBG) is Greece’s largest banking institution
Athens, Greece (08/2011 – 12/2011)
Interactive e-learning application
 Initiated, conceptualized and executed full-scale training platform for bank-wide CRM executives
 Directed, produced and delivered flash-based interactive, web-based application

Aquadome S.A.
Operates athletic and sports center in the suburbs of Athens, Greece
Koropi, Greece (07/ 2010 – 08/ 2010)
Business Appraisal
 Valued company using discounted free cash flow techniques and industry multiples

National Securities S.A.
Subsidiary of National Bank of Greece, providing investment services
Athens, Greece (06/2010 – 07/2010)
Intern
 Initiated and executed price-tracking automation of securities through the Bloomberg platform

Impetus Engineering S.A., Artec Ltd.
Engineering firms providing R&D services and civil engineering works
Athens, Greece (08/2008 – 06/2009)
Staff Engineer, Worksite Manager
 Quickly resolved long-standing complex transport engineering problems
 Gained confidence of Chief Executive as top key advisor
 Solutions were implemented and project delivery time was reduced by 4 months
 Oversaw and managed a cross-cultural team of specialists on construction project

Skills

  • Video Production / Graphic Design:
  • Adobe Photoshop, Adobe Illustrator
  • Adobe Premiere Pro
  • Adobe Soundbooth
  • Adobe After Effects
  • Internet Marketing:
  • Google Adwords
  • Google Analytics
  • Other:
  • Web Development (HTML, CSS)
  • DVD Authoring : Adobe Encore
  • MS Office

Specialties

    Creating relevant positioning and brand platform according to company’s core competencies, Identifying key business problems and developing strategic solutions, implementing and managing social media strategy, Proficient in a wide variety of software

Groups & Associations

    Beta Gamma Sigma International Honor Society

Spoken Languages

    Knowledge of languages Greek (mother tongue) English (Certificate of Proficiency in English