ELENI AIKATERINI ZACHAROGIANNI

Resume posted by Eleni Zacharogianni in Marketing.

Desired position type: Full-Time
Location: Dublin County Dublin, Ireland

Contact Eleni Zacharogianni

Summary

I am an Economics graduate currently undertaking a M.Sc. in Digital Marketing Strategy from Trinity College Dublin. I am from Greece and New Zealand and I have almost 4 years’ experience in sales, my most recent role was Business Development Manager. During my career, I developed promotional campaigns, identified sales opportunities via market research, regularly achieved targets, and supervised a sales team.

Education

09/16-Present: M.Sc. Digital Marketing Strategy, Trinity College Dublin
Modules: Marketing in Digital Context, Digital Communication, Science & Technologies, Marketing Management, Data Analytics, Ethical Business, Research Methods, Brand Management, Digital Design and Users Experience, Digital Marketing Implementation, Digital Business Models, Emerging Trends in Digital Technologies.

09/10-02/15: B.A. Economics, University of Piraeus, Athens, Greece
Modules: Econometrics, Mathematics, Statistics, Microeconomics, Macroeconomics, Accounting, International Finance, Marketing, Entrepreneurship, International Trade, Economic Growth etc.

Experience

01/14- Present: Nike Run Ambassador
Nike, Athens, Greece
• Nike pacer on weekly NRC club sessions
• Educating consumers on product innovation and technologies
• Providing local consumer insights on brand plans around Running and Women’s categories
• Competition analysis on running activations and events

12/14-09/16: Business Development Manager
Fitway Sports Nutrition, Athens, Greece
• Setting daily, weekly, monthly targets to achieve sales goals and revenues
• Acting as ambassador for the company to Pharmacies and Supermarkets line of business
• Resolving customer complaints
• Analysing data to identify sales opportunities
• Developing promotional ideas and material
• Commercial agreements, pricing, product placements
• Implemented the agreed company’s marketing strategy
• Servicing existing accounts, obtaining orders, and establishing new accounts

04/13-12/14: Consumer Engagement Specialist
Philip Morris International, Athens, Greece
• Created a presentation for Marlboro Gold – New Pouch of Tobacco
• Developed marketing presentations for Marlboro
• Participated in numerous educational training programs
• In charge of translating promotion strategies
• An active member of the promotions team
11/13-02/14: Finance Intern
Mothercare, Athens, Greece
• Managed daily transactions
• Tasked with making payments
• Responsible for reviewing weekly and monthly bank reconciliations
• In charge of archiving internal files and records

10/12-04/13: Sales Promoter
MSPS Advertising Company, Athens, Greece

• Responsible for informing potential customers
• Tasked with driving sales
• In charge of setting up event kiosk and organizing product placement
• Lead a team of sales members

Skills

  • • KINME – Advanced Analytics platform (similar to SAS enterprise miner or IBM modeller)

  • • MailChimp
  • • Microsoft Office
  • • SEO, PPC
  • • Google Analytics, Google AdWords • WordPress
  • • FB Power Editor

Specialties

    Team Management

Groups & Associations

    Nike Athens Running Club

Spoken Languages

    1) Greek Native speaker 2) English fluent 3) German Basic level