Business professional with 14 years of experience in marketing, project management and sales

Resume posted by gkorak in Marketing.

Desired position type: Any
Location: London England, United Kingdom

Contact gkorak


Strategic thinking, analytical and adaptable business professional with an overall 14 years of experience in marketing, project management and sales. As a self-motivated and results orientated person I have a proven track record within various sectors (retail, b2b, fmcg) that helped me acquire a broad view and understanding of the business work and develop my skills as a manager.


2000-2002: MSc in Marketing and Communication. Athens University of Economics and Business
1994-2000: BSc in Business Administration and Management. Athens University of Economics and Business


Oct/15-Mar/17: IKEA Saudi Arabia
Sales Manager
Leading the sales department (team of 200+ people) of IKEA Riyadh store (200 m € annual turnover, no.6 IKEA store worldwide). Member of the country’s expansion team (plan to open 10 stores till 2020).

Nov/12 – Jul/15: Chipita SA (Leading baking & confectionary manufacturer -7Days brand-, active in 66 countries)
Sales & Marketing Director Chipita India Pvt Ltd. Mumbai, India
Main achievements: created from scratch and then led the team that finally in a 2 years period over exceeded the sales budget by +70% , set up from zero the distribution network and achieved maximum geographic coverage.
• Led the sales, business development and marketing department (team of 200+ people). Accomplished marketing and sales objectives by developing, implementing, and evaluating commercial strategy and plans. Budget formulation, P&L responsibility.
• Determined annual and gross-profit plans by forecasting and developing annual sales goals for regions, projecting expected sales volume and profit for existing and new products, analyz/ed trends and results, establishing pricing strategies, defining selling prices, monitoring costs, supply and demand.
• Developed different strategies per channel (organized trade, traditional trade, wholesale, exports), negotiation and closing of deals. Built optimum distribution network for each channel.
• Developed the strategy and annual marketing plan in collaboration with HQ, Evaluated the commercial aspects of new product development. Brand KPI’s monitoring, marketing strategies effectiveness monitoring, best practices identification.
• Formulated, directed and coordinated marketing activities: in-store campaigns, ATL activities (radio, newspapers and tv), briefing and working with advertising agencies (for tv media ads in collaboration with HQ). Identified marketing opportunities by seeking into consumer requirements, defining market and targeted market share, competitor’s share and competitor’s strengths.

Sep/08-Oct/12: KARCHER GREECE (World’s largest manufacturer of cleaning equipment)
Project Manager
Main achievements: Leading from zero to completion a big project of developing and then managing an exclusive retail stores network. Opened 10 company owned and franchised stores.
• Developed and implemented business and marketing plans for Karcher Center store openings. Reported on sales and profit results. P&L analysis.
• Determined project costs, managed timelines to ensure delivery on time and on budget
• Led site selection process. Developed and implemented store operations and store openings processes and standards
• Coordinated activities of Visual Merchandising, Operations, Marketing and Karcher Center teams to ensure excellent and timely execution.
• Developed promotional events and communication activities for the Karcher Centers stores. Market and competition analysis for all related issues.

Sep/04 – Sep/08: IKEA Greece (World’s largest manufacturer of household products)
Product Manager
• Set the pricing strategy of the relevant IKEA product range, set the targets (sales and profit forecast per store, product category, and product) in order to prepare and secure the Annual Budget. Local IKEA brand KPI’s monitoring. Coordinated uniformity of merchandising according to IKEA standards and commercial needs
• Participated in the annual finalization of the product range. Managing the products lifecycle. New products launch and training of sales teams.
• Participated in the Marketing Plan and Media Plan composition. Proposed the products that participate in advertisements and promotions. Responsible for Catalogue, brochures and in-stores’ communication.
• Conducted competition monitoring and sales steering through implementing effective merchandising tools, in cooperation with the local store management teams

May/2004-Sep/2004: Organizing Committee of the Olympic Games Athens 2004
Transportation Manager of the Olympic Aquatics Center
• Responsible for the efficient and on-time movement of athletes, teams, referees, and members of the Olympic Family. Athens Position: Deputy Venue (OAKA complex).

Oct/02 – Mar/04: Greek Armed Forces – Compulsory military service

May/98- Jun/00: OLYMPIC FLAME (Packaging materials and accessories importer, based in Athens Greece)
Marketing Assistant
• Supervised imports, created product catalogue and other promotional materials, assisted wholesale efforts.